The Superior Taste Award is hosted by the International Food Evaluation Institute (iTi). Twice a year, a panel of judges consisting of the most influential professional chefs and beverage experts in Europe conducts blind testing to evaluate products solely based on their sensory quality (taste, smell, visual, texture), without being influenced by brand, packaging, or marketing. Known as the "Oscar Award" or "Michelin Guide" in the food and beverage industry, it is one of the globally recognized highest certification marks for flavor quality. Evaluation Process and Scientificity  Strict blind testing: All participating products are presented anonymously and randomly with no brand logos.  Authoritative jury: The judges are composed of members from several top chef associations in Europe, such as the French Chef Association and the Wine Tasting A...

Nakamura Fujiyoshi began cultivating tea in 1854, mainly producing high-quality green tea. Fujiyoshi Nakamura has received high praise and numerous awards for his high-quality products; It also became a tribute in prestigious occasions, presented to the Japanese Emperor, and welcomed by the royal family and nobles.Matcha and baking tea powder used in Chicken rolls are sent directly from Kyoto Uji, with strong tea flavor and special aftertaste. Matcha tea powder is made by hand picking and grinding tea leaves. The tea leaves are grown in environments without sunlight and do not undergo photosynthesis, resulting in a deep green color and charming luster. The tea has a sweet and fragrant taste.Japan's "professional spirit" has made it a world-renowned "quality control". The quality requirements for the product are very strict, and the favor and successful quality recognition...

1、 Packaging Design:Discard the inherent design framework, and do not use the traditional Chicken rolls photos as the design themeUsing eye-catching color tones and graphic design → refreshed and eye-catchingColor selection is more thoughtful: Eggshell beige: "traditional hand made egg roll (super butter)" representing eggs Ocean Blue: "Seaweed Meat Pine Phoenix Roll" representing seaweed Orange yellow: represents the "Coconut Sesame Phoenix Roll" of Fire Phoenix Celebration Red: "Traditional Hand made Eggroll (Extra thick Egg)" representing the festivity Peach Blossom: A Feminine 'Lingering Butterfly' Orange brown: The "aftertaste flower" of golden cookies  ...

In 2018-19, the brand image and popularity have been recognized to a certain extent, so it was decided to further bring the brand to consumers and use relatively high penetration promotional methods to bring the brand to customers' eyesNewspaper Advertisement -Publish advertisements in the most widely read free newspapers to deepen brand impressionsLightbox advertising along the railway line -Publish lightbox advertisements within railway stations at specific times in the location of retailers or residential areasGolden Time TV Advertisement -During the 2019 New Year period, we were selected by Market Place by Jason to collaborate and appear in the "New Year Gift Box" advertisement during prime time on television every night (7:30-10:30 pm)  ...

To highlight the uniqueness of the brand, whether in terms of business models or promotional strategies and investments, [aftertaste] has significant differences compared to other peersConcentrate on promoting product selling points (first two years of brand establishment: 2015-2016) - Promoting Brand USP The loose taste of hand-made Chicken rolls and strict selection of high-quality food materials Benefiting from the distinctive features of the product image, a solid foundation has been established in just two years Content Marketing (2017) - Content Marketing To highlight the uniqueness of the brand, it has been decided to adopt content marketing as a promotional strategy, combined with the company's background brand story to promote the brand. This has successfully attracted many media outlets to interview and promote the brand Such as Oriental Daily News, Economi...

Food Expo in August and December each year (with approximately 500000 visitors) and Industry Exhibition (with>1 million visitors)Direct face-to-face promotion and advertising to consumers to increase their impression and product awareness