To highlight the uniqueness of the brand, whether in terms of business models or promotional strategies and investments, [aftertaste] has significant differences compared to other peers

Concentrate on promoting product selling points (first two years of brand establishment: 2015-2016) - Promoting Brand USP

• The loose taste of hand-made Chicken rolls and strict selection of high-quality food materials
• Benefiting from the distinctive features of the product image, a solid foundation has been established in just two years

Content Marketing (2017) - Content Marketing

• To highlight the uniqueness of the brand, it has been decided to adopt content marketing as a promotional strategy, combined with the company's background brand story to promote the brand. This has successfully attracted many media outlets to interview and promote the brand
• Such as Oriental Daily News, Economic Daily "Executive Edition", Earth Cannon, and Canada's Ming Pao
• Make [aftertaste] instantly popular, with sales figures increasing by over 20% compared to the same period last year
• Cooperate with above the line promotion, such as tram advertisements, subway escalator advertisements, newspapers, and social media